Company Overview

Lakewood Park Events, LLC encompasses Catalpa Grove Event Venue, Lakewood Park Campground, and Lakewood Park Cafe all situated on the historic Lakewood Park Property in Barnesville, PA. With over 110 events hosted annually and a growing campground with 130+ sites, we are dedicated to creating memorable experiences for our guests. Our campground store includes retail space and cafe along with a full bar (all open to the public). Our campground is open year-round.

Summary

The Social Media Specialists will play a critical role with growing our social footprint on all popular social platforms. The hired candidate will be responsible for helping with building a library of photos, videos, and reels to be used with social, websites, and for use on other marketing materials. The Specialist must have experience working with all popular social media platforms and be prepared to show prior work during an interview. If you have limited experience, but have a high degree of energy/knowledge related to social and can demonstrate that you can make creative posts, we would consider you as in intern for the position, with capabilities of future promotion.

Responsibilities

• Take dynamic photos of our venue, events, campground, café, and bar for the use on social media, websites, and other marketing materials.
• Create videos/reels based on trending topics and post / schedule accordingly on different social platforms for maximum impact.
• Develop and manage social media campaigns, including paid advertising, to drive specific objectives.
• Analyze social media metrics to track performance, measure ROI, and generate reports with key insights for stakeholders.
• Create different print promotional materials.
• Work closely with other departments/teams, to ensure cohesive messaging and campaigns
• Assist with other tasks as assigned (may also assist at the Campground Store, Campground Activities, and at the Cafe)

Skills:

• Content creation, storytelling, analytics, knowledge of various social media platforms, and SEO.
• Strong written and verbal skills are essential for copywriting, customer interaction, and internal collaboration.
• The ability to think innovatively and create eye-catching, shareable content that resonates with the target audience.
• In-depth knowledge of how different social media platforms work, their unique audiences, and platform-specific best practices.

Requirements:

• 2+ years experience with social media
• Proof of work using social platforms (high quality photos, videos, or reels)
• Effective oral communications and interpersonal skills
• Ability to work weekends (will get at least one weekend off per month)

• This role is part-time (15-25 hrs per week) and will require some work on weekends - either AM/PM shifts (can likely be flexible with proper notice).

• Employee discounts
• 401k matching